In 2013, GuideStar, BBB Wise Giving Alliance, and Charity Navigator wrote an open letter to the donors of America regarding a campaign to end the "Overhead Myth" or the false conception that financial ratios are the sole indicator of nonprofit performance. Then, in October 2014, these same organizations called nonprofits to action to do their part in focusing donors' attention on what really matters; your organization's efforts to make the world a better place.