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AFP SOCO's Fall Webinar

  • Tuesday, November 08, 2022
  • 11:00 AM - 12:00 PM


  • AFP SOCO member registration

Registration is closed

AFP Global Webinar: How to Close Every End-of-Year Gift and Set Yourself Up for Success in 2023

FREE for AFP SOCO Members!

AFP Global can not offer extended access to the live event on November 2nd. Instead, you will be able to use a code post event that allows you to register and view the recording of the webinar at your leisure. The recording is typically available by COB the Monday following the live event. You must pre-register for this webinar by Friday, October 28th. We will send you the code on Tuesday, November 8th.

November is always crunch time to make sure that you have the systems in place, with the right communications and outreach so that you can close all the gifts your worked so hard to put in place by that magical moment – December 31! During this time, there are many competing interests to juggle: Reaching our donors in between the upcoming holidays throughout November and December; Giving Tuesday; End-of-Year mail campaigns; Special Events; and the day-to-day tasks of running the organization. Laura has created the right structure for you to master your calendar and optimize the ideal times when you can reach your supporters. Communicating with supporters when THEY are in the right frame of mind to have those meaningful conversations will maximize your success to CLOSE all types of gifts. Bonus time – she will show you how you can use December as the perfect time to line up your visits and outreach in January and February so that you start 2023 off and running with new gifts in the new year.


  • Select the right mode of communications to reach each person. Keep in mind it may not be the way you have reached them previously.

  • Carefully craft the right words with the right tone that will motivate them to make a decision by the end-of-the year.
  • Learn the ideal week to contact each person as well as how to inspire your leadership, donors, and volunteers to help you during that week to close the gifts.
  • Couple your “closing conversation” with an invitation to meet with them early in the new either to steward the gift; receive the gift if the person could not commit; or to set up the enhanced larger gift in 2023.
    This session offers 1.0 CFRE CE credit point.

      Presenter: Laura Fredricks, J.D.

      Registration Information:

      In order to watch the webinar, you will need a Blue Sky account. Register with AFP SOCO first. Instructions to complete registration will follow.

      For AFP member registration, you must be a current member; after a 30-day grace period following the expiration of your membership, you will need to register at the non-member rate. Membership renewals are handled by AFP International at https://afpglobal.org/join.

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